Know where
you stand.
A strategic intelligence report on your organization: seven scores from cited evidence, your channels measured, your percentile against organizations like yours, and a plan you can start today. Ready within the hour.
Culture Compass is an expert strategist in a box. Enter your organization, and within the hour it delivers what a strategy firm takes weeks to produce: seven scores, the evidence behind them, and a plan you can start today.
A strategy firm's month of work, in under an hour.
Not a dashboard with a chat box. A report with a point of view, the evidence behind it, and the moves that follow, built for the people who have to act on it.
A scorecard with a benchmark
Seven scores, each weighted from a published rubric, with your percentile among organizations like yours. Colors mark priority, not judgment.
Evidence you can click
Every sentence that makes a claim cites a numbered source. Two hundred to four hundred claims per report. Dispute any of them and a strategist reviews it.
Your channels, measured
Subscribers, followers, views per upload, posting cadence, podcast rhythm, read directly from YouTube, Instagram, TikTok, LinkedIn, and Apple Podcasts.
What people actually say
Reviews, press, forums, and community voices, separated from what you say about yourself, with the gap named.
The competitive landscape
Peers mapped on the two axes that matter in your category, and the position you can credibly own.
A plan sized to you
A 24-week operating plan, six-month targets, the ten highest-leverage moves with owners and KPIs, and a three-to-five-year scenario.
Copy in your voice
Bios for each channel, a homepage line, a four-week content calendar with written hooks, and response templates, drafted from your own words.
A deck and a calendar
A presentation in the Culture Compass house style, executive and full PDFs, the plan as calendar events, and every task as a list with owners.
Seven questions every organization is already being asked.
Your audience answers them whether you do or not. Each code is scored from three to five subdimensions with their own weights, so you can see exactly where a number comes from.
01Purpose & Values
Is it clear why this organization exists and what it stands for?
How clearly the organization's reason for existing and its convictions are stated, how distinctive they are, and how consistently independent evidence reflects them.
02Audience & Community
Does it know who it serves, and can those people find their way in?
Definition of the people served, the on-ramps that bring newcomers in, independent evidence that the audience responds, and reach that is proportional to the organization's stage.
03Content & Creativity
Is it producing work worth paying attention to, and doing it regularly?
Cadence, craft, format range, and creative distinctiveness of what the organization publishes.
04Brand Voice & Storytelling
Does it sound like one organization telling one clear story?
Consistency of voice, clarity of narrative, memorability of message, and coherence of visual identity.
05Platform Presence & Consistency
Can people find it, and is what they find current and consistent?
Search discoverability, coverage of the platforms that matter for this kind of organization, consistency of profiles, website quality, and recency of activity.
06Engagement & Community Building
Are people responding, and is the organization building something with them?
Audience response relative to size, two-way interaction, the infrastructure that turns attention into belonging, and independent advocacy.
07Growth & Impact Strategy
Is there evidence of momentum, results, and a strategy that can scale?
Observable trajectory, documented impact, stated strategy, partnerships, and the capacity to scale.
Scores are absolute. Colors rank priority: the two lowest codes are red, the middle three yellow, and the top two green only when they clear 90. Read the full methodology.
From your name to a plan, before lunch.
You give us five minutes. The engine gives you what a consulting engagement takes weeks to assemble, with more sources than any human team reads.
- 01Day one · 5 minutes
Tell us who you are.
Your name, your website, the channels you own, and the people you serve. Five minutes.
- 02Automatic · 20 to 40 minutes
We read the public record.
Your own pages and feeds, then press, reviews, video, podcasts, forums, and the category around you. Every page is checked to make sure it is about you and not someone with your name.
- 03Automatic · minutes
We score it, then argue with it.
Seven codes scored from cited claims, an independent critic pass that tries to break every conclusion, and a percentile against organizations like yours.
- 04Same day
You get the plan.
The interactive report, the executive and full PDFs, the deck, the calendar, the task list, and copy in your voice. Executive tier adds a strategist's review and a walkthrough call.
See exactly what you get, on names you know.
Complete reports on well-known organizations, produced by the same engine, with nothing removed. Open one and click any claim.
Elevation Church
Elevation Church has a clear mission and real spiritual impact at scale, but a first-time guest cannot easily find service times or a plan-a-visit path, and the church has not addressed its most persistent public criticism in its…
charity: water
charity: water holds a strong, trusted brand built on transparency and a distinctive donation model, but its own numbers and habits are quietly undercutting the proof that trust rests on.
Patagonia
Patagonia holds the strongest mission and governance story in its category, but that story is undermined by unmanaged customer-voice channels and engagement numbers that have not been checked against it.
Brené Brown
Brené Brown holds a rare, well-documented combination of academic credibility, bestseller output, and cultural reach, but her live channels show cadence gaps and an identity question that her own team has not yet addressed in…
Not ready to run yours? Read these first.
We will send all four sample reports as PDFs, plus the scoring rubric behind every number, so you can see the whole thing before you spend a dollar.
One report. Four depths.
Every tier runs the same research engine and the same Seven Core Codes. The tiers change how far the report goes and whether a strategist reviews it before you see it.
INVITEDInvited rate: $500 off the Culture Compass 360 for organizations we invite. Applied automatically at checkout.Scorecard
Know where you stand.
- Seven Core Code scores with cited evidence and confidence
- Percentile against organizations like yours
- Measured numbers from your own channels (YouTube, Instagram, TikTok, LinkedIn, podcasts)
- Executive intelligence brief and sentiment snapshot
- Top opportunities and this-week recommendations
- Interactive web report and executive PDF
360
See the whole picture, and what comes next.
- Everything in Scorecard
- Seven Core Code deep dives: every subdimension, its evidence, and next moves
- Public sentiment and reputation analysis
- Competitive and peer landscape
- Cultural weather and cross-code diagnosis
- 24-week operating plan, six-month targets, and a three-to-five-year scenario
- Ten highest-leverage moves and a KPI starter system
- Copy drafted in your voice: bios, a homepage line, a four-week content calendar, response templates
- Plan as calendar events and a task list with owners
- Interactive report, executive and full PDFs, and a presentation deck
Executive
The full assessment, reviewed by a strategist.
- Everything in Culture Compass 360
- A Redbird strategist reviews the research, challenges the scores, and sharpens the plan before delivery
- Reviewer notes in the report
- A 45-minute walkthrough call with the strategist
Culture Compass Pulse
Monthly signal updates, a quarterly rescan with a what-changed section, and a running record of which recommendations you acted on. For leadership teams that want to watch the needle move.
- · Monthly signal update
- · Quarterly rescan and re-score with a what-changed section
- · Score movement with the evidence behind each change
- · New evidence, new risks, changed sentiment
- · Which recommendations you acted on, and what to do next
If the report does not earn its price, tell us within 14 days and we will refund it in full.
Every claim is cited. Dispute anything and a strategist reviews it. Reports usually finish within the hour; you get an email when yours is ready.
Secure checkout by Stripe. Card details never touch our servers. Invoices available for organizations that need them.
Fair questions, plain answers.
01Is this just a summary of my website?
No. Culture Compass reads your site and feeds, then goes looking for what everyone else says: press, reviews, forums, video, podcasts, and the category around you. It measures your channels directly. Every page is checked to make sure it is about you and not someone with your name. Then it scores against a fixed rubric, and a separate critic pass tries to break every conclusion before you see it.
02How accurate are the scores?
Each score is the weighted mean of subdimensions scored only from cited claims, and every subdimension shows its evidence and confidence. Where the public record is thin, the report says so instead of guessing. Percentiles are labeled estimated until enough organizations in your category have been assessed.
03What if something in the report is wrong?
Click Dispute next to the claim. A strategist reviews it, corrects the report if needed, and you see the resolution. Reports are living documents, not one-time PDFs.
04Is there a guarantee?
Yes. If the report does not earn its price, tell us within 14 days and we will refund it in full. Email the address on your receipt and we will take care of it without a form to fill in.
05Who is this for?
Organizations, leaders, and brands that are known enough to have a public record: churches and ministries, nonprofits, companies, and public figures. If you have a website and at least one channel people can find, there is enough to assess.
06How long does it take?
Most assessments finish in twenty to forty minutes. You get an email when yours is ready. The Executive tier adds a strategist's review, which usually lands within two business days.
07Who built it?
Culture Compass is a Redbird Group product. Redbird is a strategic-communications firm in Nashville; the Seven Core Codes are the framework its strategists use with clients, made available at a price a single organization can act on.
Let's see what
culture is saying.
Start your assessment now and read the report today. Or talk to a Redbird strategist first if you would rather walk through it together.
Know where you stand. Understand what culture is saying. See what comes next.
A Redbird Group product, Nashville.