No. The engine reads your site and feeds, then searches for what everyone else says: press, reviews, forums, video, podcasts, and the category around you. It measures your channels directly. Every page is checked to make sure it is about you. Then it scores against a fixed rubric, and a separate critic pass tries to break every conclusion before you see it.

Each score is the weighted mean of subdimensions scored only from cited claims, and every subdimension shows its evidence and confidence. Where the public record is thin, the report says so instead of guessing. Percentiles are labeled estimated until enough organizations in your category have been assessed.

Click Dispute next to the claim. A strategist reviews it, corrects the report if needed, and you see the resolution. Reports are living documents, not one-time PDFs.

Churches, ministries, nonprofits, companies, and personal brands that are known enough to have a public record. If you have a website and at least one channel people can find, there is enough to assess.

Most assessments finish in twenty to forty minutes. You get an email when yours is ready. The Executive tier adds a strategist's review, which usually lands within two business days.

Culture Compass is a Redbird Group product. Redbird is a strategic-communications firm in Nashville; the Seven Core Codes are the framework its strategists use with clients, made available at a price a single organization can act on.